The Frog Blog

 We are often asked about paper, so we’ve put together a blog post to answer some of your most commonly asked questions… What is Sustainably Sourced?The paper we use as our house sheets is labelled as being responsibly sourced. You can find out more about Leafletfrog’s sustainable printing here. What is silk paper?Silk paper has a smooth coating which has an attractive, upmarket sheen that gives vibrancy to your print. Examples where silk paper is used are leaflets, flyers, posters, ne …

How do you send my leaflets out so quickly? Don't they need time to dry?!Seal is especially important to our print due to our fast turnaround times...Our presses are sheet fed presses, meaning our paper is supplied as single sheets in large stacks. There are other similar machines which are web-fed, rather than sheet-fed, which have their paper supplied on large rolls.As the paper feeds through each unit of the press, the ink for each of the 4 CMYK colours is applied to form the c …

What is offset printing and how does the ink get on the paper?Once the printing plates have been processed (Technical Tuesday No.2), they are attached to the plate cylinders on the printing press. There is one of these in each single unit of the press as shown in the photograph below. Each of our Heidelberg printing presses has 10 units.8 plates are required for double sided printing and it is essential that they are correctly positioned on the cylinder so that …

Following on from 'Why CMYK?', here's how your artwork continues it's journey from plate to print! Our RIP (Raster Image Processor) splits your artwork into its component colour parts Cyan, Magenta, Yellow and Black (CMYK), the 4 inks used by offset litho presses. The images below show how the full colour example is split into the four component images ready to be transferred to printing plates. We need 4 plates to produce single sided leaflets and 8 plates to produce double …

Are you fed up with the colours of your finished print looking different to how it looks on screen when you design it? Do you know the difference between CMYK and RGB?TRY THIS!Download and print this PDF on your colour printerand compare the printed colours on paper to the colours you see on your screen.Notice how the RGB (Red, Green & Blue) colours in the top row are luminous and vibrant on screen but less vibrant when printed.This is because standard screens and monitors produce colours in RGB …

So, I thought I'd write a bit today about supplying your artwork to us in Word for printing your leaflets, flyers, posters, postcards, whatever! If you are creating your artwork in Microsoft Word please, please PLEASE, save your document as a PDF.  As all our design and repro team use Apple Macs and .doc and .docx files are of little use to them.  This applies to Office 2007 and Office2010.  For Office 2003 (and I think 2000), follow the instructions a bit further down thi …

Let the BBC help you to create a leaflet.This is from the BBC bitesize education section for kids. It has a very simplified message, but true none the less, and does show a good way to think about your leaflets and what you need to say in them.What makes a good leaflet?Audience - who is your leaflet aimed at? Products - what are you selling? Prices - what is special about it? Unique selling points - why should people buy it? Business details - where can customers find out about you and your bus …

When producing a document which is to be trimmed with a colour, text or graphic right up to the final edge it is important to add 'bleed' to the outer edges.  We normally work to a 3mm bleed around each edge, as shown below.. As you can see the graphic is overrunning the page 3mm from the edge. The reasons for this are to do with small movements of the paper, mainly from the final cutting on the guillotine after it has already been printed, and ensures that your final print is exa …